Privacy Policy for Renovo Smile Center

Last updated: April 3, 2026

Renovo Smile Center ("we," "us," or "our") operates the website located at renovosmilecenter.com and may run online advertising campaigns using Google Ads. This policy explains what information we collect about you, how we use it, who we share it with, and how you can manage your data. By visiting our website, submitting a consultation request, or interacting with our advertisements, you agree to the terms described below.

1. Information We Collect

We collect the following types of information when you interact with our website or ads:

  • Contact information: When you fill out a consultation request form or contact us directly, we collect your name, email address, phone number, and any preferences or comments you provide.

  • Consultation details: We may ask you to select your primary dental concern and preferred contact method so we can match you with the appropriate services.

  • SMS consent: When you opt in to SMS communications via our contact forms, we collect your mobile phone number and record your consent to receive text messages.

  • Marketing data: When you click on our ads or browse our website, we collect data such as your IP address, device type, browser type, and browsing behavior through cookies and similar technologies. This information helps us understand how visitors use our site and allows us to deliver more relevant advertising and measure the effectiveness of our campaigns.

  • UTM parameters: We use hidden fields in our consultation form to capture the source, medium, campaign, term, and content associated with your visit. This data helps us understand which marketing efforts are driving consultations.

  • Communications history: If you exchange messages with us via email, SMS, or phone, we may record the content of those communications for training and quality assurance.

We do not intentionally collect personal information from children under 13. If you believe a child has provided us with personal data, please contact us immediately and we will remove it.

2. How We Use Your Information

We use the information we collect for the following purposes:

  1. Scheduling consultations: We use your contact information and dental concerns to follow up with you and schedule an implant consultation.

  2. Providing services: Once you become a patient, we use your information to provide dental services, communicate about your treatment, and manage your account.

  3. Marketing and advertising: We use cookies and device identifiers to show you relevant ads across the internet via Google Ads. These ads may appear in Google search results, on YouTube, or on sites within Google's display network.

  4. Analytics: We use analytics tools (such as Google Analytics) to measure website traffic, understand user behavior, and improve our site and services.

  5. Compliance and safety: We may use your information to comply with legal obligations, protect our rights, or prevent fraud or abuse.

We do not sell, rent, or share your personal information with third parties for their own marketing purposes.

3. SMS Opt-In & Messaging

By checking the SMS consent box on our contact form, you agree to receive text messages from Renovo Smile Center regarding appointment reminders, follow-ups, consultation confirmations, and practice updates.

  • Message frequency: Varies based on your appointment schedule and inquiries.

  • Message and data rates: Message and data rates may apply depending on your wireless carrier plan.

  • Opt out: Text STOP at any time to unsubscribe. You will receive a single confirmation and no further messages.

  • Help: Text HELP for assistance, or contact us at (801) 321-7600.

No Sharing of SMS Opt-In Data: Your SMS opt-in information and consent will not be shared with any third parties or affiliates for their own marketing purposes under any circumstances.

4. How We Share Your Information

We only share your personal information with third parties as needed to operate our business and deliver our services:

  • Service providers: We use GoHighLevel (a customer relationship management platform) to collect consultation requests, manage appointments, and send follow-up communications. Your contact details and any form responses are stored in GoHighLevel.

  • Advertising partners: We share anonymous or pseudonymous data with Google and its partners to show ads and measure their performance. This may include hashed identifiers, cookies, and device information used for ad targeting.

  • Compliance and legal obligations: We may share information to comply with applicable laws, regulations, court orders, or legal processes, or to protect the rights and safety of our business and patients.

We do not sell or rent your personal information to third parties.

5. International Data Transfers

We are based in the United States. If you are visiting our site from outside the United States, your information may be transferred, stored, and processed in the United States or other countries where our service providers are located. By providing your information, you consent to these transfers.

6. Cookies and Tracking Technologies

Our website uses cookies and similar tracking technologies to improve your browsing experience and analyze site traffic. Cookies are small text files placed on your device by your web browser. You may disable cookies in your browser settings, though some features of our site may not function properly as a result.

Third-party vendors, including Google, use cookies to serve ads based on your past visits to our site. Google's use of advertising cookies enables it and its partners to show ads based on your visit to our site and other sites on the internet.

How to Opt Out

You can opt out of personalized advertising by visiting Google's Ad Settings. You can also use the Network Advertising Initiative's opt-out page to manage preferences for other ad networks.

7. Data Retention

We retain your personal information only as long as necessary to fulfill the purposes described in this policy or as required by law. When we no longer need your data, we will securely delete or anonymize it.

8. Data Security

We implement reasonable technical and organizational safeguards to protect your personal information from unauthorized access, loss, or misuse. We use encryption, access controls, and secure storage to safeguard information. Nevertheless, no method of transmission over the internet is completely secure, so we cannot guarantee absolute security.

9. Your Rights

Depending on your jurisdiction, you may have the right to:

  • Access and review the personal information we hold about you

  • Request correction or deletion of your personal data

  • Opt out of receiving marketing communications

  • Withdraw consent for data processing, where we rely on consent

To exercise these rights, please contact us at (801) 321-7600 or through our website contact form. To opt out of SMS communications, text STOP to any message you receive from us. We may verify your identity before processing your request.

10. Contact Information

If you have questions about this privacy policy or our data practices, please contact:

Renovo Smile Center Attention: Privacy Officer 440 West 200 South, Suite 275 Salt Lake City, Utah 84101 Email: privacy@renovosmilecenter.com Phone: (801) 321-7600

11. Changes to This Policy

We may update this privacy policy from time to time. When we make changes, we will post the updated policy on this page and update the "Last updated" date at the top. We encourage you to review this policy periodically.