# Privacy Policy for Renovo Smile Center
Last updated: March 15, 2026
Renovo Smile Center ("we," "us," or "our") operates the website located at renovosmilecenter.com and may run online advertising campaigns using Google Ads. This policy explains what information we collect about you, how we use it, who we share it with, and how you can manage your data. By visiting our website, submitting a consultation request, or interacting with our advertisements, you agree to the terms described below.
## 1. Information We Collect
We collect the following types of information when you interact with our website or ads:
- Contact information: When you fill out a consultation request form or contact us directly, we collect your name, email address, phone number, and any preferences or comments you provide.
- Consultation details: We may ask you to select your primary dental concern and preferred contact method so we can match you with the appropriate services.
- Marketing data: When you click on our ads or browse our website, we collect data such as your IP address, device type, browser type, and browsing behaviour through cookies and similar technologies. This information helps us understand how visitors use our site and allows us to deliver more relevant advertising and measure the effectiveness of our campaigns.
- UTM parameters: We use hidden fields in our consultation form to capture the source, medium, campaign, term, and content associated with your visit. This data helps us understand which marketing efforts are driving consultations.
- Communications history: If you exchange messages with us via email, SMS, or phone, we may record the content of those communications for training and quality assurance.
We do not intentionally collect personal information from children under 13. If you believe a child has provided us with personal data, please contact us immediately and we will remove it.
## 2. How We Use Your Information
We use the information we collect for the following purposes:
1. Scheduling consultations: We use your contact information and dental concerns to follow up with you and schedule an implant consultation.
2. Providing services: Once you become a patient, we use your information to provide dental services, communicate about your treatment, and manage your account.
3. Marketing and advertising: We use cookies and device identifiers to show you relevant ads across the internet via Google Ads. These ads may appear in Google search results, on YouTube, or on sites within Google’s display network. Data collected through cookies helps us target ads based on your previous interactions with our site.
4. Analytics: We use analytics tools (such as Google Analytics) to measure website traffic, understand user behaviour, and improve our site and services.
5. Compliance and safety: We may use your information to comply with legal obligations, protect our rights, or prevent fraud or abuse.
## 3. How We Share Your Information
We only share your personal information with third parties as needed to operate our business and deliver our services:
- Service providers: We use GoHighLevel (a customer relationship management platform) to collect consultation requests, manage appointments, and send follow-up communications. Your contact details and any form responses are stored in GoHighLevel.
- Advertising partners: We share anonymous or pseudonymous data with Google and its partners to show ads and measure their performance. This may include hashed identifiers, cookies, and device information used for ad targeting.
- Compliance and legal obligations: We may share information to comply with applicable laws, regulations, court orders, or legal processes, or to protect the rights and safety of our business and patients.
We do not sell or rent your personal information to third parties.
## 4. International Data Transfers
We are based in the United States. If you are visiting our site from outside the United States, your information may be transferred, stored, and processed in the United States or other countries where our service providers are located. These countries may have data protection laws that differ from those in your country. By providing your information, you consent to these transfers.
## 5. Cookies and Tracking Technologies
We use cookies and similar technologies to recognize your device, understand how you use our site, and serve more relevant ads. Cookies are small text files placed on your device by your web browser. You can manage cookies through your browser settings. By continuing to use our site, you consent to our use of cookies.
Third-party vendors, including Google, use cookies to serve ads based on your past visits to our site. Google’s use of advertising cookies enables it and its partners to show ads to you based on your visit to our site and/or other sites on the internet.
### How to Opt Out
You can opt out of personalized advertising by visiting Google’s Ad Settings (https://adssettings.google.com). You can also use the Network Advertising Initiative’s opt-out page (https://optout.networkadvertising.org) to manage your preferences for other ad networks. On our site, you can adjust your cookie preferences (if available) via the cookie settings link in the footer.
## 6. Data Retention
We retain your personal information only as long as necessary to fulfil the purposes described in this policy or as required by law. We may retain communications or transaction records for auditing purposes. When we no longer need your data, we will securely delete or anonymize it.
## 7. Data Security
We take reasonable precautions to protect your personal data. We use encryption, access controls, and secure storage to safeguard information. Nevertheless, no method of transmission over the internet is completely secure, so we cannot guarantee absolute security.
## 8. Your Rights
Depending on your jurisdiction, you may have the right to:
- Access and review the personal information we hold about you;
- Request correction or deletion of your personal data;
- Opt out of receiving marketing communications;
- Withdraw consent for data processing, where we rely on consent.
To exercise these rights, please contact us using the information below. We may verify your identity before processing your request.
## 9. Contact Information
If you have questions about this privacy policy or our data practices, please contact:
Renovo Smile Center
Attention: Privacy Officer
440 West 200 South, Suite 275
Salt Lake City, Utah 84101
Email: privacy@renovosmilecenter.com
Phone: (801) 555-1234
## 10. Changes to This Policy
We may update this privacy policy from time to time. When we make changes, we will post the updated policy on this page and update the “Last updated” date at the top. We encourage you to review this policy periodically.